Tuesday, February 8, 2011

Fianna Fail now targeting Fine Gael

In an update to my last blog post, I have noticed that the term "Fine Gael" is now being targeted by Fianna Fail in their AdWords. They'll find it a lot higher CPC-wise (cost per click) to outrank "Fine Gael" though - as no doubt they'll have a much lower Quality Score (QS) which affects the cost of your ads.

Equally interesting - and I'm quite impressed by this - Fine Gael are using time-current ads - their ad below suggests that people watch an address from the Fine Gael leader, Enda Kenny, this evening.

1 comment:

  1. It seems to me that Fine Gael are one crucial step ahead of Fianna Fail in this regard. Their on line campaign is obviously more organised.