SEO is about putting content into context. Content is a vital component of online marketing - that's the point of online marketing - to drive visitors to content! But there's a growing myth that content = marketing and we want to balance that with some new thinking.
How does Google look at content - really, its from the users point of view. You might be writing for the user but you don't get to decide if you're the right content to read at that time. That's why users like Google and, unless you have your own channel, that's the game you have to play!
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