Thursday, June 6, 2013
seoMoz reinvent themselves into twitter marketing
SeoMoz has been a clever little company since it's founding. Their tool and USP was their ability to spy on and record other people's links. It's all rather counter productive if you ask me
Well, for a link-obsessive product (let's face it, the other SEO stuff is fudge and guesswork) - link obsession doesn't work anymore. Copying links that anyone can get is, as you've probably guessed, just not worth it. Getting higher value links is and while you can find them, you may not have the real life relationship to get them created.
What now for seoMoz?
Well, they're a clever little lot and rather than argue with link building, it seems that they found a way to cater to the masses of bad SEO's and give them what they wanted. As people copied links, more links had to be found and the whole ponzi scheme got off to a great start....
But now, the main tool in seoMoz's kit, the Link Explorer, is somewhat past it's sell-by-date, so they recently acquired FollowerTwonk, which according to it's website provides Twitter Analytics. Now this could be quite useful
Social Media is the future for.....Moz (?) !
The erstwhile CEO may often be lampooned for his "Great content" quips but it turns out that not only could this be the saving grace for (seo)Moz but there are more Social Media consultants than there are SEO's - so this should be a fantastic page turner.
We'd like to wish all of the crew over at the new Moz all the best! Watch this spot