Monday, May 17, 2010
Just Google It! Advertising, Quad Bikes and CTR
The links at the bottom offer video and suggested search.
Certainly, the user will be able to find the site they are looking for - but the online marketing person should have built a wider profile to provide better auxillary results pages to increase the click through rate.
From initial analysis using the Google CTR tool for organic results, we can tell that even if your domain and company name exactly matches the search phrase keyed - unless you have more than one result on the home page, your Click-Through-Rate can be as low as 50%. This is a fary cry from the originally touted 75% average CTR for the #1 position - we haven't seen anything close to 75%.